A Quick Spring Refresh for Your Website
Recently I worked on a website update for one of my favorite clients.
It had been a few years since the site was last refreshed — and as we all know, a lot can change online in that amount of time. Technology evolves, businesses grow, and what worked a few years ago may not reflect where you are today.
That’s why doing a simple website review every so often can be incredibly helpful. It allows you to catch small issues, update outdated information, and make sure your site still represents your business well.
Most business owners launch their site with the best intentions… and then get busy running their business (as they should!). Before you know it, a few years have passed and small issues start adding up.
Spring is the perfect time to pause and do a quick website refresh.
Not a full redesign — just a thoughtful review to make sure everything is working the way it should and still represents your business well.
Here are a few simple things worth checking:
1. Check Your Links
Broken links create frustration and can quietly send visitors away.
You might be surprised how many links stop working over time.
Web pages move, businesses close, and resources change — which can leave you with broken links scattered throughout your site.
While you’re reviewing them, make sure any link that takes visitors off your website opens in a new tab. This keeps people from accidentally navigating away from your site and makes it easier for them to return.
2. Read Every Page
Your website should clearly reflect the work you’re doing today.
Yes — every page.
Does your website still reflect the work you’re doing today?
Is your message clear about how you help your clients?
A few things to look for:
• Outdated services or information
• Typos or formatting issues
• Inconsistent fonts or colors
• Missing contact details
Even blog posts from years ago are worth a quick review. Some may simply need a formatting update, while others might no longer reflect your current business.
3. Update Your Graphics
Visual details shape the first impression visitors have of your business.
Take a close look at the visuals on your site.
Ask yourself:
• Is your logo crisp and clear?
• Are images high quality (not pixelated)?
• Does your headshot still look like you?
• Are you using stock photos that feel generic?
Small visual updates can make a big difference in how polished your website feels.
4. Look at Your Website on Your Phone
Many people will see your website on mobile before they ever see it on a computer.
More than half of website visitors today are browsing from their phones.
Pull up your site and check:
• Is the text easy to read?
• Do images resize properly?
• Are buttons easy to tap?
• Does the layout feel clean and organized?
A site that looks great on desktop but is frustrating on mobile can quickly send visitors elsewhere.
5. Review the Back End
A little behind-the-scenes maintenance helps your website stay secure and run smoothly.
If your site runs on a platform like WordPress, it’s also important to occasionally check what’s happening behind the scenes.
Things to review include:
• Plugin updates
• Software versions
• Unused plugins that may slow things down
• Basic security updates
Keeping things tidy on the back end helps your website stay secure and run smoothly.
Website Review FAQs
How often should I review my website?
A good rule of thumb is to review your website at least once a year. A quick check each season can help catch broken links, outdated information, and formatting issues before they affect visitors.
What should I check when reviewing my website?
Start with the basics: broken links, outdated content, mobile readability, and whether your services and contact information are still accurate.
Do small websites need regular updates?
Yes. Even small websites benefit from occasional reviews to make sure everything is functioning properly and reflecting your current business.
Your website is often the first impression someone has of your business. A quick seasonal refresh can make sure that impression reflects the professionalism and care you bring to your work.
If you’d like a fresh set of eyes on your website, I’d be happy to take a look with you. Sometimes a quick review can uncover small fixes that make a big difference.